Language: English | فارسی

Marketing Management

Author:
R.S.N. Pillai, Bagavathi, S.Kala
Published Date:
2010
Format:
Paperback 545
ISBN:
81-219-3244-0
Customers Rating:
Price:
US$ 13
Afs. 845
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Written in simple and conversational language. 2. Main points are given in Bold Letters or in Boxes. 3. Themes are easily understandable, even to a lay-man. 4. A good number of case studies are included. 5. Covers all relevant topics according to syllabus. 6. It is a good text-cum-guide to students.
Contents: PART-1: FUNDAMENTALS OF MARKETING PART-2: DEVELOPING MARKETING STRATEGY PART-3: UNDERSTANDING CONSUMER BEHAVIOURS PART-4: MANAGING PRODUCTS PART-5: COMMUNICATIONS DECISIONS PART-6: MANAGING SALES FORCES PART-7: MANAGEMENT OF PHYSICAL DISTRIBUTION PART-8: MANAGING MARKETING OF SERVICES PART-9: RECENT TRENDS IN MARKETING

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