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Business, Management & Law

Consumer Behavior: Implications for Marketing Strategy, 3rd Edition

By:
Cathy Neal
Format:
Paperback 607
Customer Rating:

The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables ... more

Price: US$ 12

Managing Leadership,Personality, Style, Skill, Quality

By:
Y. C. Halan
Format:
Paperback 96
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Price: US$ 6

Public Relations

By:
Jaishri N. Jethwaney
Format:
Paperback 232
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Price: US$ 8

Managing Employee Performance: Design and Implementation in Organizations

By:
Richard S Williams
Format:
Paperback 296
Customer Rating:

This accessible text clearly describes the key approaches to designing, implementing and managing an effective performance management system, and sets these approaches within the broader context of the ... more

Price: US$ 18

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Price: US$ 13

Human Resource Management, A Contemporary Text

By:
Bhaskar Chatterjee
Format:
Paperback 453
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Price: US$ 18
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