True to Our Roots: Fermenting a Business Revolution


True to Our Roots sets forth the simple but powerfulmanagement principles that enabled Fetzer Vineyards under PaulDolan to become one of America’s biggest and best-knownwineries even as it was turning into a model for sustainablebusinesses everywhere. Today, Dolan and Fetzer are leading theCalifornia wine industry toward profound change in how wineries andgrape growers preserve their environment, strengthen theircommunities, and enrich the lives of their employees, withoutsacrificing the bottom line. This is truly a management revolutionin one of the most globalized, competitive industries on Earth.

Author: Paul Dolan, Thom Elkjer
ISBN: 9781576601501
Binding: Hardback, 240, Pages
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Weight 0.70 kg
Dimensions 24.1 × 16.1 × 2.2 cm